Can you tell us a little about yourself
and what you do?

I am a freelance illustrator specialising
in all things food, lifestyle, and travel.
I create watercolour illustrations both
digitally and traditionally. As well as working
with Lola's, I’m currently working on the next
series of TV illustrations for The Great British
Bake Off, which I have been illustrating for
a number of years now.

What excited you about this project?

I had never worked on packaging on this
scale before, especially for such an iconic
brand. It was an immediate yes when I was
approached. Once I learned more about the project, I could
really see how my illustration style could bring this vision to life.  

What inspired you and your designs?

I was inspired by the theme of celebration and what it means to me, bringing that same sense of joy to the design. Celebration, to me, has always revolved around food, drink, and the people you share those moments with. Whether it’s a big occasion or a simple gathering around a table, there’s something special about bringing people together through food.

Are there any hidden details people should look out for?

In some of the packaging, there’s a little hidden detail of a man in the distance on a bike delivering some Lola’s cakes. One of my favourite things about this illustration is that there are little details to discover throughout, and I wanted it to feel like a fun spotting game encouraging people to look closer and see how many of the iconic Lola’s cake flavours they can find.

Our story 

Twenty years ago, Lola's began with one simple idea... to create beautiful, handmade cupcakes that would become part of people's happiest moments. 

Since then, we've grown from cupcakes to celebration cakes, brownies and so much more. We've opened bakeries across London, expanded to Birmingham and Manchester, introduced nationwide delivery, collection lockers and more ways to help you celebrate, wherever you are.As we celebrate this milestone, it felt only right to create something special. Our limited-edition anniversary collection is inspired by the nostalgic flavours of British summer picnics and afternoon tea with familiar favourites, reimagined with a Lola's twist.

Looking back over the last twenty years, what makes me most proud isn't how much we've grown, but the part we've been lucky enough to play in so many special moments. From birthdays and weddings to baby showers, anniversaries and everyday treats, thank you for choosing Lola's to celebrate with. 

None of this would have been possible without our incredible team. From our talented bakers and store teams to customer service, drivers and everyone behind the scenes, every single person plays a part in bringing Lola's to life every day. 

So whether you've been with us since the very beginning or you've only just discovered us, thank you for being part of our journey. We're incredibly proud of the last twenty years... and even more excited for what's still to come.

Asher, MD